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Our flagship brand, “Kalamandir,” introduced in September 2005 with the middle and higher middle class as our target market, was the first step in turning
We noticed significant market demand from the urban class for high-end premium sarees after years of successful experience with Kalamandir. So, to fill that void,
People used to travel to Kanchipuram to purchase silk sarees for weddings and special occasions – and we wanted to change that; we wanted to
