The group caters to customers in all market sectors by offering items in four formats to diverse market segments, including premium ethnic fashion, ethnic fashion for middle-class consumers, and value fashion. Lehengas, men’s ethnic wear, children’s ethnic wear, and value fashion products, including fusion wear and western wear for women, men, and children, are just a few of the products the group offers. The group also promotes India’s vibrant culture, traditions, and heritage by providing a diverse range of goods. These include premium and ultra-premium sarees for weddings and parties and occasional daily wear.

One of the most prominent clothing merchants in South India is Sai Silks (Kalamandir) Limited, which offers both affordable fashion and ethnic clothing. The group manages four well-known and reputable brands: Kalamandir, Kancheepuram Varamahalakshmi Silks, Brand Mandir, and KLM Fashion Mall. The stores are spread over four south Indian states: Telangana, Karnataka, Andhra Pradesh, and Tamil Nadu. In 2005, the group started its first store in a 3213-square-foot retail space. However, as of January 2023, it has grown to 53 stores with more than 6,00,000 square feet of retail space. With the support of innovative entrepreneurs, the group can improve efficiency across the whole value chain by leveraging supply chain and customer data. The group has an annual turnover of INR 1000 CR+ (FY 22E) and employs around 6000 people.