The foundation’s main priorities include spreading knowledge and raising public awareness on environmental, natural, and social health protection. Although the foundation was formally founded in 2010, the group had been involved in addressing societal concerns for a long time. The seeds of CSR were planted much earlier when SSKL generously supplied food, clothing, and other necessities to the devastated districts in response to a serious flood crisis in Kurnool in 2009. SSKL was involved in CSR long before the Central Government required businesses to spend at least 2% of their profits on advancing society, which went into effect on April 1, 2014.
“Education is the movement from darkness to light – Allan Bloom”
At SSKL Group, we understand how vital education is for the sustainability of any modern society. We strive to give back and ensure that everyone has access to quality education. To make sure our core values are fulfilled, we have started providing free education and scholarships to underprivileged and deserving kids through our Kalamandir Foundation initiative. We firmly believe that with proper education, people can break free from poverty and unlock their critical thinking skills. Taking this movement forward and spreading awareness among the public through our awareness campaigns, in which many prominent celebrities participate, we always stand strong.
We are a firm that shares much empathy for the people around us. As responsible members of society, the personnel at SSKL Group always uplift those who work with us and are affiliated with us. We are eternally thankful to the handloom weavers that work tirelessly for us; it is our job to look after them. We give financial and moral support to needy weavers and staff as part of a charity initiative run by the Kalamandir Foundation. We also help individuals outside of our organisation by making donations to NGOs, sponsoring charity events, and much more. Every action we take to help people is compassionate and selfless in order to make the world a better place.
We, the SSKL group, frequently undertake several awareness programmes to raise public awareness about our environment, health, and other important issues such as narcotics and child labour. We organised several blood donation drives, marched against drugs, and promoted the green revolution. Every step we take in this process is motivated by our deep love and desire to make positive social change.