KALAMANDIR
Our flagship brand, “Kalamandir,” introduced in September 2005 with the middle and higher middle class as our target market, was the first step in turning
The Sai Silks Kalamandir group primarily sells sarees under the brand names “Kalamandir,” “Mandir,” “Kancheepuram Varamahalakshmi Silks,” and “KLM Fashion Mall.” The emphasis is on ethnic clothing for women. Nonetheless, due to our extensive network in South India, the firm also caters to Men’s and Children’s clothing through the brands “Kalamandir” and “KLM.”
Our flagship brand, “Kalamandir,” introduced in September 2005 with the middle and higher middle class as our target market, was the first step in turning
We noticed significant market demand from the urban class for high-end premium sarees after years of successful experience with Kalamandir. So, to fill that void,
People used to travel to Kanchipuram to purchase silk sarees for weddings and special occasions – and we wanted to change that; we wanted to
We established KLM as a budget-friendly fashion destination for those in the middle to lower-middle income groups, providing them with a diverse selection of family-friendly